Getting a product out the door - the last 10 percent
As a product manager you are with a product throughout its whole lifetime. One of things to be mindful of are the different mental phase transitions that you must go through to ensure that your product’s first slice gets out of the door.
The last 10% is a key point where you must double or triple your efforts otherwise you will never ship. It is the point where your stories are complete and it kinda feels like it is done. That is the moment where people want to go to the new exciting project and it is the time when as a product manager you must start to really push.
This is the moment where you are regression testing, bug fixing, performance testing and working with ops to ensure that it can go into a production environment.
Remember to keep super focussed and to keep everyone on track. This is the hard bit and you also have to become harder and bloody minded about it otherwise you will never ship. Once you ship you will change mindset again and you can start getting real learning that will help you iterate your product and generate maximum value and revenue.
